My colleague, collaborator, Pete Lippitt*, talks of the 21st Century Creative. He’s on a crusade, and with M.J., of course, to promote the polymath path; the creative-mind-on-its-game-in-a-number-of-games as The Truth to become convenient and fabulous as far as the creative offer goes towards businesses, brands and ideas that themselves want to flourish in truthful and fabulous ways. Polymath, is, I know, a bit rich, as are words like ‘Renaissance’, we’re so many so far and away from that club, but the point of creative abundancy is made – of co-existences, of parallels and ‘ands’, and the natural and curious and human gifts of being excited – usefully, powerfully, emotionally – about lots of things at once.
This journey, my path, since leaving a career in a culture where thinking differently (as distinct from the tick-box exercise of ‘challenging’) was exactly that, is now characterised by the daily embracing of being all things to myself; just as you came to adore the blooming you-ness of your C.V. How to market this beyond me – and to brand – that particular kitteny basket of creativity is, when the old model world pops up, a right royal inconvenience. One about which a part of me shall write a book, an operetta, and a bawdy limerick.
Part Two, In Which I Show My Workings, Featuring Doctor Who
I mused on this bother (the above) following last Saturday’s episode of Doctor Who, (never been a fan as such, too behind-the-sofa as a child, but we tune in to stay in tune with our nephew Bobby, and end up staying for the dialogue, the smart asides – the horse that’s ‘really’ called Susan), in which a baddie character with all the baddie semiotics of a baddie – and who played a similar baddie clown in Psychoville – including baddie branded face, spits the jailed speech:
“It would be so much simpler if I was just one thing, wouldn’t it? The mad scientist who made that killing machine. Or the physician, who’s dedicated his life to serving this town.
The fact that I’m both bewilders you.”
In fairness, the Doctor responds by tearing a righteous strip off him, and the baddie ends badly. Everything then goes jolly well until the final disappointment, on our part, that the voiceover isn’t revealed as being from Susan the Horse.
But it was reference enough to focus the mind on the problem, the delight, of being, bewilderingly so at times, an inconvenient brand.
Words and picture © Steve Mitchell, Fisher Lane, 2012
*Pete Lippitt, Peter Scarks Design: http://www.peterscarks.co.uk
Doctor Who extract, A Town Called Mercy, broadcast Saturday 15th Sept. 2012, writer Toby Whithouse