On Rolling Rock

When I read about the bits beneath the beer brand Rolling Rock, and all about the brew – the glass-linings, the “same as it ever was”, the silk-screen, the Titos, and, of course, the this-or-thatness of its number 33 – I am only buoyed up, reassured and re-decided by it all.

I once believed (still could) the glass of the Rolling Rock bottle to be a bluer green than others; and when the last of a summer night’s candle fell to its death inside, a phosphorescent bloom of blue, Le Rayon Vert, an after-sunset aquamarine, could be caught on the bedroom’s horizon. No other beer bottle held a candle to it.

The early days of Channel 4: the pool-shooting set-up of The Deer Hunter – when Christopher Walken dances and De Niro smiles – the Rolling Rock brand played a magical role. No ‘shameless placement’ to me, but an exactness (an exact bit of business) that placed a beer in its true and oh-my-starry-eyed limelight. Thirst-busting steelworkers in Pennsylvania, just as Stones’s did for Sheffield.

The current beyond-the-pale taste of the much-available Extra Pale, is of no concern, no trouble. I drink plenty and many a rich, deep and flavourful beer to be, or want to be, remotely pissy about Rolling Rock; or foamy about its owners.

Some beers just make it early on your life, some brands are simply made there; stay moving on, and solid as.

© Steve Mitchell, Fisher Lane, 2012

Advertisements

About Stevie Mitchell

I come from a long line of cartoons and beer. I was once peed on by a tiger. Hoping the resultant super-powers are yet to come, cos if these are they, then, grrrr....
This entry was posted in Beer, Brands, Family History, TV and tagged , , , , , , , , , , , , , . Bookmark the permalink.

One Response to On Rolling Rock

  1. David says:

    I know what you mean….although, mostly I am sad that ‘the glass lined vats of Old Latrobe’ seemed to have been traded in as the brand has been sold out by its uncaring owner, when of all brands, with such lovely composition, someone, anyone, other than ABI would nurture and tend this brand with the love it deserves.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s