Bird Marketing 2

The Posters.

The client is unhappy with the current campaign. Whilst in its first week it produced repeat enquiries from two long-tailed tit communes looking to switch providers, and secured a rest-of-life package with some kind of thrush; early research suggests (apparently so – we still haven’t seen it) the ‘brochure’ approach is failing to connect with younger birds, who view it as ‘traditional’, ‘boring’ and ‘not for me’. Which, obviously, is what we said would happen when we challenged their c**ting brief in the first place. So now they want something (I swear this is how they wrote it) ‘more contempy’. Well, it’s their cash. Oh, and no surprises, we’re still not allowed to change the unspeakably putrid ‘Where Birds Come’ line.

The Campaign

Client’s marketing press release: “A dynamic-burst garden proximity campaign with the edge and attitude we’re certain will attract young bird families and drive genuine reappraisal from lapsed feeders ahead of the busy Spring-to-Summer period.”

This slideshow requires JavaScript.

© Copyright, Steve Mitchell and Fisher Lane, 2012

Advertisements

About Stevie Mitchell

I come from a long line of cartoons and beer. I was once peed on by a tiger. Hoping the resultant super-powers are yet to come, cos if these are they, then, grrrr....
This entry was posted in The Home, Work and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s